Edgewater, United States · Contemporary — Celebrity-Branded Tower
HQ Residences Edgewater
Internal preview — photography pending licensing clearance from the developer
“A hotel brand, a pop star, and a telenovela star's restaurant, all stacked into one Edgewater tower — the celebrity-condo model keeps finding new combinations.”
HQ Residences is the first residential tower from hotel brand HQ, a 35-story, 229-unit tower at 422 NE 29th Street in Edgewater designed by Arquitectonica. The building's defining move is splitting its amenity program between two anchors: a full-floor wellness sanctuary on level 34 conceived by The Well co-founder Kane Sarhan, and a resident social club powered by hospitality group sbe, with input from Marc Anthony (whose speakeasy, The Marc's, hosts live and late-night jazz) and a rooftop restaurant, Toma Gourmet, from Sofia Vergara and her son Manolo Vergara. Pricing starts at $850,000 for one-, two-, and three-bedroom residences, with Garden Homes and a Penthouse Collection at the top of the building.
Amenities
Wellness Floor (Level 34)
A full-floor spa and fitness sanctuary conceived by The Well co-founder Kane Sarhan — an open-air yoga shala, Pilates studio, Peak Performance training center, and a spa circuit of hamam, sauna, steam, and hot-and-cold plunge.
The Marc's
A speakeasy curated by Marc Anthony, with live music and late-night jazz — part of the building's sbe-powered Social Club.
AEScape Treatment Suite & Spa Circuit
Dedicated treatment rooms and a hamam/sauna/steam circuit round out the wellness floor's spa offering.
The Tower
Who built it, who designed it, and what kind of building it actually is.
- Architect
- Arquitectonica
- Developer
- Black Salmon, Boschetti Group & Constellation Group
- The Setup
- The first residential tower from hospitality brand HQ, built around a full-floor wellness sanctuary conceived by The Well co-founder Kane Sarhan and a resident social club powered by sbe, with Marc Anthony's own speakeasy, The Marc's, anchoring its nightlife.
HQ Residences is hospitality brand HQ's first residential project, developed by Black Salmon, Boschetti Group, and Constellation Group with Arquitectonica as architect — pairing a celebrity-driven amenity program (Kane Sarhan's wellness floor, Marc Anthony's speakeasy, Sofia Vergara's rooftop restaurant) with sbe's social-club operations.
Gallery
In the Neighborhood
A curated look at what’s within easy reach of HQ Residences Edgewater.
- Toma Gourmet (on-site)
- The Citadel Food Hall
- Midtown Miami restaurants
The Honest Take
In favor
- A genuinely differentiated amenity concept — a Kane Sarhan-designed wellness floor and an sbe-operated social club, not just a pool and gym
- Real celebrity involvement with specific, named contributions (Marc Anthony's speakeasy, Sofia Vergara's restaurant) rather than a licensed name only
- Arquitectonica's distinctive diagrid facade gives the tower real visual presence in a neighborhood of mostly glass boxes
- A real, developer-published starting price ($850,000) and price-band structure up to $3,000,000+
Worth weighing
- Still pre-construction, with sales just launching and no confirmed groundbreaking date as of this writing
- No individually dimensioned floor plans are published publicly — buyers must request the plan set directly
- Celebrity-branded amenity programs can be vulnerable to a partner's involvement changing over a multi-year construction timeline
- No construction financing or lender has been publicly reported yet
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